First-timer "must do's" of Israel:  

Jerusalem's Old City:
The City of David
Western Wall Tunnel tour
Jerusalem's new city:
Yad Vashem (Holocaust Museum)
Machane Yehuda market

Friday evening  before dinner at the Western Wall for at least 1 hour, when at least 1,000 people are singing, dancing, and praying to greet the Sabbath
Ein Gedi
Dead Sea
At least 2 days in the North: 
At least one nature reserve
Crusader fortress  
Early pioneer site  
Major archaeological sites
Old Syrian or IDF bunker on the Golan Heights;
At least one kibbutz visit

Beyond these sites,  first-timers can fill in their time with any of the unimaginably bountiful possibilities, depending on their religious and cultural interests, and length of their stay.

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